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Facebook User Agreement Summary

And if you think you know what you`re willing to do, remember that Facebook retains the right to change its mind about terms of use at any time. Despite this “search clause,” you may have been surprised to learn that Facebook experimented with nearly 700,000 Facebook users for a week in the summer of 2012. The site manipulated its news feeds to prioritize positive or negative content, and tried to determine whether emotions were spreading contagiously on social networks. There was no age limit for the data, which meant it could be affected by the user under the age of 18. Cornell researchers then analyzed the data from Facebook. The resulting study, published in the Proceedings of the National Academy of Sciences, found that emotional states can be transmitted on social networks. The company`s director Sheryl Sandberg meanwhile apologized for the study and called it “poorly communicated.” But this explanation does not really tell the whole story. While some users may not object to targeted ads being displayed to help them choose a new TV, this example reviews the full range of items that are marketed to you based on your data. For example, according to a report by the Center for Digital Democracy, financial service providers have used Facebook to “data mining, targeting and influence consumers and their networks of friends,” and some companies are developing “new directions for their credit and refinancing offerings,” based on user facebook behavior. With Zuckerberg`s staff currently overloaded, the Observer is proud to announce that it has developed a new man-made user agreement that pays tribute to Zuckerberg`s new commitment to “transparency.” This is it. So who really benefits from these highly targeted ads? On the one hand, Facebook itself. Facebook`s advertising revenue increased 82 percent between 2013 and the first quarter of 2014 to $2.27 billion. Joseph Turow, a professor at the Annenberg School for Communication at the University of Pennsylvania, told the New York Times that this new user tracking makes Facebook one of the fastest growing advertising companies on the Internet.